Pantek
Shifting from an eCommerce B2C model to a scalable B2B model.
THE CHALLENGE
Pantek’s new owners wanted to go beyond their former B2C, eCommerce model and develop a more scalable model.
Think Bigger
Strategists at army8 did the following things prior to coming up with a new model that will highlight Pantek’s key differentiators.
- Conducted a thorough competitor analysis.
- Developed an in-depth profile of their new target market.
- Based on the findings, army8 developed a strategy that detailed Pantek’s new strategy from a B2C to B2B model. The strategy would include a change in their offerings from tactical offerings to managed services and the combination of the new owners’ old and new services.
Build to Scale
The strategy was then translated to a timeline that reflected into specific processes and technology that supported their goals and objectives. Some tactics include:
- Updated messaging,
- Redesign of the website to fit the new messaging,
- Sales Enablement strategy to introduce the new Pantek, this coincided with an Email Marketing Automation and is refreshed every quarter.
Execute More
More than just creating a one-time change of strategy, army8 worked closely with Pantek to develop the following tacts:
- Social media strategy
- Digital ad management
- Content generation
