CampusWell

A New Perspective

To increase CampusWell’s engagement and readership among this target market, a new messaging channel strategy needed to be put into place. Led by army8’s Chief Digital Officer, Josh McKelvey, a new strategy focused on “younger” digital channels such as Snapchat was created, “Just like the technology they were born with, CampusWell’s audience assimilates to new digital channels quite easily. A few years ago, they were on Facebook but through research and a few test runs, we discovered that a majority of them were on Snapchat so we shifted our focus to this channel and the results were astounding for CampusWell.”

As part of their Snapchat focused strategy, army8 developed Snapchat ads that directly spoke to the students from all over the United States and Canada. Not only did the ads result in higher readership for CampusWell but positively impacted students who came across their content. As a result, CampusWell experienced 4,745, 161 impressions which led to an increase to their overall client network. 

For army8, innovation is continuous, even for longtime clients, as Josh explains, “As growth consultants, we are always expanding our knowledge base so we can share this with our clients. We consistently give our clients fresh perspectives so that they’re always positioned for growth. This is especially true for our clients who have younger target audiences – in all of our campaigns with these clients we’re always looking for ways to engage the younger generation and that’s been beneficial to all of us.”