During the startup phase you may have to deal with friends and family members who think you are crazy.
Day in and day out you are the only one who has the sense of urgency needed to keep clients satisfied, marketing & sales moving forward and the cash flowing.
All the financial risk sits directly on your shoulders no matter if it’s within your control or not.
Yet, you decided that you could solve a particular problem better than anyone else and that confidence drove you to start a business.
Also, the entire business can fail when one of the three is not in sync. Typically you would hire a coach or consultant to help with strategy, a technology provider to help with process and a digital agency to help with execution.
When the marketing team sends 10k leads to the sales team, how do we know if any of the leads sold?
Are the marketing tactics in line with the business strategy, targeted to the right customers with the right message?
Do the sales people know which marketing messages resonate best with each type of lead?
Are the marketing automation messaging, website, sales pitch and advertising copy all in sync?
Potential customer fills out Zoho integrated contact form on WordPress website.
Lead information pulls through into your Zoho CRM.
Email automation is set up to send emails on a strategic cadence.
Automate tactics such as retargeting on social media to stay top of mind and generate sales.
Free open source and off the shelf software continues to get better and provide functionality which just 10 or 15 years ago was only available to the largest companies.
We use free or very low cost solutions such as WordPress and Zoho to quickly and inexpensively communicate between customers, staff and vendors.
When implemented correctly will save you thousands of man-hours, improve customer satisfaction and boost productivity across your organization.
As part of our package, we will install and help you get a system like this up and running in the first 30 days.
Most companies hire for tactics meaning: “I need someone to manage my Facebook page” or “Hire someone to redo our Website”.
When agencies are hired for a tactic they may be missing key ingredients for your success, especially if you have not gone through a proper planning and strategy process to find out who your customers are and why they buy from you, or access to your CRM where they could find the right demographic to target for a particular campaign.
All of the information we collect from the Strategy and Process phases are seamlessly executed. This might include Facebook page management, digital ads, blog posts or live events depending on your business objectives.
During your weekly calls, you will receive reporting which will include all KPI’s to match up with and show progress towards to end business goals.
See below for our digital tactics.
WordPress is the largest content management system (CMS) platform with the most robust third party marketplace for plugins and integration options. It performs very well for search engine optimization (SEO) and landing page development for digital advertising.
Shopify is one of the most popular eCommerce platform on the web, so you can rest assured you’re in good company. Build beautiful and functional stores without any hassle and integration into all of the popular marketplaces such as Amazon and EBay.
Zoho offers a complete suite of CRM, workflow and accounting apps to get your company ready for growth and scaling to new heights. Track leads from your first interaction all the way down the funnel to the final sale. We integrate Zoho with your website to capture leads and offer online chat for real-time communication with site visitors.
Email is still a very effective marketing tool when used properly. We offer integrations with Mailchimp to seamlessly capture leads and send them tailored emails based on their engagement and interactions with your site or sales team.
Facebook and Instagram are the two largest social media platforms with over a billion people logging in each month to each. Our targeted and integrated approach to marketing will coordinate a campaign across multiple channels to ensure your audience is exposed to your content multiple times for surprisingly small budgets.
If you are selling B2B, then LinkedIn will need your attention since it’s the one place to easily target specific job titles, industries or companies. We can manage both organic and paid content on this platform to identify, connect and engage with your desired audience.
If you are an eCommerce company, then participating in Google Shopping is a must! Adding your product feed to Google will allow you to place ads through Google AdWords to be displayed to users searching to purchase your products. The process can be daunting if you have a large selection of SKU’s, but we can help or take complete control of the project.
Search engine Ads are classic Bottom Funnel tactics where the user already has intent to purchase which can be determined by the search phrases they enter. It’s typically the first place many companies choose to advertise since it is the easiest to track. Google and Bing represent nearly 95% of all searches making them the obvious choice to start your search campaigns.
About 48% of all online purchases will be made through Amazon in 2019. It’s no secret that Amazon has changed the game for ecommerce, so if you are a retailer, selling on Amazon is a must. We can setup Sponsored Ads, Sponsored Brands, and your Brand Registry to get you selling on Amazon, then work to increase your ROI.
Quality content is what ultimately drives your online traffic and engagement. Our methodology for creating content is unique. We first have to understand what your audience is looking for, which topics they are most likely to engage with and then we leverage the content to move potential customers further down your sales funnel. Blog writing will enable your site to show up more frequently in search, position you as a thought leader in your industry and build new relationships with those who engage with it.
Having trouble keeping tabs on your KPI’s (Key Performance Indicators?) We offer custom Google Data Studio dashboards which can pull data from nearly any source including Google Analytics, Google AdWords, Facebook, Zoho CRM, Zoho Books or even a spreadsheet. Placing all of this information on one dashboard will provide you with new insights into your business to help you grow.
