Hubspot, Marketo Alternative

Most companies using Hubspot or Marketo don’t realize that many of the product features they use are available with free open source or very low cost off-the-shelf software alternatives.

army8 integrates these software systems to work seamlessly together AND provides the content specific to your business and industry. If you include the cost to develop and distribute the content via social posting and advertising, army8 can save you up to six figures annually.

Desktop Table

	Hubspot	Marketo	army8 Total Solution
Cost	$3,200/mo. billed up-front annually plus $6,000 startup fee ($44,400) plus the cost to develop the content ($30,000 to $75,000 annually) plus the cost to hire an agency to advertise ($6,000 to $60,000 annually.)	$3,195/mo. plus the cost to develop the content ($30,000 to $75,000 annually) plus the cost to hire an agency to advertise ($6,000 to $60,000 annually.)	Normally $5,500/mo. for a limited time now $3,500/mo. + $free-$100/mo/user for Zoho CRM tools
Max number of contacts	10,000	10,000	Unlimited
CRM with marketing automation tools	Yes	Yes	Yes
Website and blog content management system	Yes	Yes	Yes
Blog articles per month	None	None	Up to 4 articles per month
Social media posting and management	No	No	Yes, one post per weekday across up to 4 social channels
Digital advertising management	No	No	Yes, includes up to one campaign per month across up to 3 advertising platforms such as Google, Facebook and Instagram.
Monthly strategy and coaching	Self service	Self service	Yes, includes monthly reporting and strategy calls with an experienced business growth consultant.

Mobile Table

Cost	Hubspot: $3,200/mo. billed up-front annually plus $6,000 startup fee ($44,400) plus the cost to develop the content ($30,000 to $75,000 annually) plus the cost to hire an agency to advertise ($6,000 to $60,000 annually.)	Marketo: $3,195/mo. plus the cost to develop the content ($30,000 to $75,000 annually) plus the cost to hire an agency to advertise ($6,000 to $60,000 annually.)	army8 Total Solution: Normally $5,500/mo. for a limited time now $3,500/mo. + $free-$100/mo/user for Zoho CRM tools
Max number of contacts	Hubspot: 10,000	Marketo: 10,000	army8 Total Solution: Unlimited
CRM with marketing automation tools	Hubspot: Yes	Marketo: Yes	army8 Total Solution: Yes
Website and blog content management system	Hubspot: Yes	Marketo: Yes	army8 Total Solution: Yes
Blog articles per month	Hubspot: None	Marketo: None	army8 Total Solution: Up to 4 articles per month
Social media posting and management	Hubspot: No	Marketo: No	army8 Total Solution: Yes, one post per weekday across up to 4 social channels
Digital advertising management	Hubspot: No	Marketo: No	army8 Total Solution: Yes, includes up to one campaign per month across up to 3 advertising platforms such as Google, Facebook and Instagram.
Monthly strategy and coaching	Hubspot: Self service	Marketo: Self service	army8 Total Solution: Yes, includes monthly reporting and strategy calls with an experienced business growth consultant.

Website & Landing Page Development

WordPress is an open source platform with over 72 million websites and over 50 thousand extensions. This dominant user base means that it is the most highly tested content management system available today.

It is known for its SEO performance, ease of use and availability of themes and features which are not available on competing platforms. Since it’s open source, it’s FREE!

Web & Landing Page Desktop Table

	Hubspot	Marketo	army8 Using WordPress
Includes cost of Website development	Yes, included in startup fee.	No, expect to pay an additional $2,000 to $10,000 to design your site.	Yes, the monthly fee includes the cost to develop your site on the free WordPress CMS platform.
Cost to Leave the Platform	If you cancel your contract, expect to pay upwards of $5,000 to copy over your Website and transfer your data to a new CRM.	If you cancel your contract, expect to pay upwards of $5,000 to copy over your Website and transfer your data to a new CRM.	If you choose to cancel with army8, all of the infrastructure we developed stays with you. No need to redevelop your site or transfer your data to a new CRM.
Includes cost to develop landing pages	No	No	Yes, our monthly fee includes the creation of one landing page per month. Develop as many as you like on your own.
Mobile Optimized	Yes	Requires custom code	Yes
SEO Optimized	Yes	Yes	Yes
Form Creation – Integrated With CRM	Yes	Yes	Yes, we integrate Zoho CRM to integrate seamlessly with your WordPress platform.
Anayltics	Yes	No	Yes, included with some versions of Zoho CRM.
Live Chat	Yes	No	Yes, included with some versions of Zoho CRM.
Drag & Drop Page Creation	Yes	Required knowledge of HTML and CSS	Yes

Web & Landing Page Mobile Table

Includes cost of Website development	Hubspot: Yes, included in startup fee.	Marketo: No, expect to pay an additional $2,000 to $10,000 to design your site.	army8 Using WordPress: Yes, the monthly fee includes the cost to develop your site on the free WordPress CMS platform.
Cost to Leave the Platform	Hubspot: If you cancel your contract, expect to pay upwards of $5,000 to copy over your Website and transfer your data to a new CRM.	Marketo: If you cancel your contract, expect to pay upwards of $5,000 to copy over your Website and transfer your data to a new CRM.	army8 Using WordPress: If you choose to cancel with army8, all of the infrastructure we developed stays with you. No need to redevelop your site or transfer your data to a new CRM.
Includes cost to develop landing pages	Hubspot: No	Marketo: No	army8 Using WordPress: Yes, our monthly fee includes the creation of one landing page per month. Develop as many as you like on your own.
Mobile Optimized	Hubspot: Yes	Marketo: Requires custom code	army8 Using WordPress: Yes
SEO Optimized	Hubspot: Yes	Marketo: Yes	army8 Using WordPress: Yes
Form Creation – Integrated With CRM	Hubspot: Yes	Marketo: Yes	army8 Using WordPress: Yes, we integrate Zoho CRM to integrate seamlessly with your WordPress platform.
Anayltics	Hubspot: Yes	Marketo: No	army8 Using WordPress: Yes, included with some versions of Zoho CRM.
Live Chat	Hubspot: Yes	Marketo: No	army8 Using WordPress: Yes, included with some versions of Zoho CRM.
Drag & Drop Page Creation	Hubspot: Yes	Marketo: Required knowledge of HTML and CSS	army8 Using WordPress: Yes

Email & Marketing Automation

Zoho is one of the most popular CRM and marketing automation tools. They have tens of millions of customers and have been copied by many competing systems. Premium subscriptions can run as high as $100/mo, to include all features and as low as free for a limited number of users and contacts.

Mailchimp is one of the most popular email systems and has over 14 million customers with subscriptions running from free up to $199/mo.

Email Automation Desktop Table

	Hubspot	Marketo	army8 Using Zoho and/or Mailchimp
Drag & Drop Email Builder	Yes	No	Yes, using Zoho CRM or MailChimp
Personalize Email Content	Yes	Yes	Yes, included with Zoho and MailChimp
Email A/B Testing	Yes	Yes	Yes, included with MailChimp
Email Analytics	Yes	Yes	Yes, custom dashboards created using Google Data Studio
Email Automation	Yes	Yes	Yes, included with Zoho and MailChimp
Email Sequence Building Logic	Yes	Yes	Yes, included with Zoho and MailChimp

Email Automation Mobile Table

Drag & Drop Email Builder	Hubspot: Yes	Marketo: No	army8 Using Zoho and/or Mailchimp: Yes, using Zoho CRM or MailChimp
Personalize Email Content	Hubspot: Yes	Marketo: Yes	army8 Using Zoho and/or Mailchimp: Yes, included with Zoho and MailChimp
Email A/B Testing	Hubspot: Yes	Marketo: Yes	army8 Using Zoho and/or Mailchimp: Yes, included with MailChimp
Email Analytics	Hubspot: Yes	Marketo: Yes	army8 Using Zoho and/or Mailchimp: Yes, custom dashboards created using Google Data Studio
Email Automation	Hubspot: Yes	Marketo: Yes	army8 Using Zoho and/or Mailchimp: Yes, included with Zoho and MailChimp
Email Sequence Building Logic	Hubspot: Yes	Marketo: Yes	army8 Using Zoho and/or Mailchimp: Yes, included with Zoho and MailChimp

Reporting & Analytics

Google Data Studio is a free dashboard creation tool which can extract data from most data sources. Integrations to other Google products such as Google Analytics, Search Console and Adwords are built right in and there are many third party integrations are available for data from leading social platforms such as Facebook and Instagram.

The blending of this data will help provide you with insights into both your sales and marketing funnels will give you a real-time view into your data like you have never seen before. Know; how much you are spending on digital ads, how many of those users are clicking over to your website, how many are converting to a lead, how quickly your sales people are following up with them and how many actually closed to a sale.

	Hubspot	Marketo	army8 Using Google Data Studio
Website Analytics	Yes	Yes	Yes, we tie in Google Analytics to your custom Google Data Studio dashboard.
Email Analytics	Yes	Yes	Yes, we integrate your email campaign data from Zoho or MailChimp into your custom Google Data Studio dashboard.
Sales Funnel/CRM Analytics	Yes	Yes	Yes
Third Party Data Source Analytics (FB/IG, AdWords, Etc.)	No	No	Yes, we can tie in data from nearly any third party advertising platform on Google Data Studio.

Analytics Mobile Table

Website Analytics	Hubspot: Yes	Marketo: Yes	army8 Using Google Data Studio: Yes, we tie in Google Analytics to your custom Google Data Studio dashboard.
Email Analytics	Hubspot: Yes	Marketo: Yes	army8 Using Google Data Studio: Yes, we integrate your email campaign data from Zoho or MailChimp into your custom Google Data Studio dashboard.
Sales Funnel/CRM Analytics	Hubspot: Yes	Marketo: Yes	army8 Using Google Data Studio: Yes
Third Party Data Source Analytics (FB/IG, AdWords, Etc.)	Hubspot: No	Marketo: No	army8 Using Google Data Studio: Yes, we can tie in data from nearly any third party advertising platform on Google Data Studio.

Hubspot, Marketo Alternative

Website & Landing Page Development

Email & Marketing Automation

Reporting & Analytics

Contact

Connect

Main Menu

Tactics

army8 © 2021