At the core of everything she does, Carla Higham is a storyteller.
After graduating with a bachelor’s degree in international marketing with a minor in advertising and public relations from the American City University, Carla entered the workforce as a Junior Marketing Manager for a clothing company. This led her to pursue an extensive career in advertising and PR, handling everything from strategy to tactics for big brands. Notably, Carla was a key player in bringing the influencer trend to Southeast Asia, initially presenting bloggers to big brands as a way of navigating limited budgets.
She carries this over to her role in army8, where her emblematic people-first approach and unique ability to storify content and strategy – more specifically, crafting authentic brand narratives that foster meaningful, lasting connections with audiences – are only amplified.
Since joining army8 in the middle of the pandemic in 2020, Carla’s work in expanding the vendor network has been invaluable. Sharing the vision of freelance work as the future, Carla is candid when talking about the joy she gets from being able to empower, in her words, people like her who were looking for better opportunities when she was in the Philippines.
“Ten years ago, if you said that, ‘Oh, I want to work for a company that’s not based where I am,’ it seemed impossible.” Carla muses on her current role in the company. This only serves to highlight the value she places in the coming launch of army8’s Pocket App, citing it as “bringing in a new way to work. It’s breaking away from old traditions of work and coming up with this new idea and of approaching clients and freelancers. That, to me, is very exciting; it’s empowering people and giving them tools that they need whether to grow as a freelancer or as a business owner.”
Growing up, Carla dreamed of performing. She may not be winning Oscars or Emmy Awards but with army8 as her stage, it’s undeniable that she has her audiences held captive, and is Thinking Bigger, Building to Scale, and Executing More positive change in people’s lives.
Greatness isn’t built in a day. To achieve greatness, it must be intelligently plotted, seamlessly executed, and meticulously tended to in order to ensure its continued growth and success. For greatness to work, you need to strike the right balance between vision and execution, and above all, you need the perseverance to overcome what can feel like endless trial and error to find a team that can deliver.
According to army8 co-founder Mike Maguire, the early success of the business was as hard-won as it was serendipitous. Luckily, all three co-founders Nate McKelvey, Josh McKelvey, and Mike himself each brought a unique set of skills to the table: Nate, known for his strategic mind and comprehensive, holistic business approach; Josh, with his passion, penchant for innovation, and pulse on all things digital; and Mike, with his background in operations & technology forming the perfect marriage among the three, thereby enabling their then-three person team to execute with quality and precision.
The team has grown along with the business, and Mike credits the vendor network they’ve built slowly over the years as what has gotten them where they are today. The vendor network is the manifestation of greatness over time – a tried-and-tested pool of freelance experts in their respective fields whose work has proven to add value to the projects they touch.
No other agency embodies the mantra of Think Bigger, Build to Scale, and Execute More better than army8 itself and in the heart of it lies Mike’s dependability and steadiness, traits that he carried with him as he built army8’s vendor network. With the vendor network flourishing as a turnkey solution on its existing scale, Mike and army8 now set their sights on expanding this network and extending it to clients and other agencies. As Chief Operating Officer, Mike lends his expertise and takes on the challenge of expanding it on a much larger scale. Built on his experience working with other platforms, Mike shares that the vendor network is being built to work easily and intuitively regardless of need – whether it’s a straightforward, non-technical deliverable or a detailed, in-depth year-long campaign.
“It’s an exciting new challenge for us,” Mike enthuses. “It’s the next step in helping businesses grow and execute more, and we’re looking forward to sharing it with others.”
When it comes to wish fulfillment, there’s no such thing as one-size-fits-all – and this is especially true when it comes to finding a marketing agency that works with your business. What works exceptionally well for you may not work at all for someone else; after all, strategies, processes, and goals differ not only from one company to the next but from one project or campaign to another.
In this sense, hiring a big agency sounds like a great idea – streamlining your identity and messaging across platforms, sometimes even bolstering your brand reputation simply by being associated with theirs. It’s true that bigger agencies mean a bigger workforce and more resources at your disposal, but it also comes with an excessive amount of process roadblocks, drawing out what should be quick, actionable moments into days, if not weeks, of maneuvering.
Which just doesn’t cut it in the digital age, where every action has an instant effect – and this is exactly where boutique marketing agencies gain their appeal.
Boutique agencies build their names by focusing on their niche and being very, very good at it, fine-tuning their services to deliver optimal results for their clients. Big agencies, on the other hand, are often rooted in broadstroke strategies and routine in order to keep their bottom line. With digital being the name of the game (not to mention something that larger, therefore more traditional agencies still struggle with), a boutique agency may be better-suited to creating a customized plan that works for your business, optimized to achieve the goals you want.
Talent & Teamwork
One of the biggest disadvantages with working with a big agency is exactly that: their scale. Multiple teams also means multiple higher-ups that often police creativity and slow down your process. With boutique agencies built to work efficiently and effectively, their hiring process is more selective, resulting in small teams of top-tier talent that work exceptionally well together. In this aspect, a more tight-knit team is a blessing rather than a curse, streamlining your touchpoints to give you clear lines of communication.
In the ever-changing era of digital, working with a boutique agency works to an even higher advantage for a business, regardless of its size. Working with a specialized, albeit comparatively smaller, team of talented people doing what they do best means that they learn and adapt to change faster, adjusting to micro-changes and reacting quickly and accordingly to meet your KPIs. This flexibility and responsiveness leads to the seamless execution of an intelligently-plotted, personalized plan according to meticulously-made processes, guaranteeing favorable results and growth for your business.
Find out how Army8 can tailor-fit their expertise to your business today. Think Bigger, Build to Scale, and Execute More at army8.com, or send an email to email@example.com.
“Successful businesses have three things in common,” according to Nate McKelvey, “Strategy, Process, and Execution. More often than not, however, business fails when these three aren’t in sync. Typically, you’ll hire an entrepreneurship coach or consultant to help with Strategy, outsource your Process to a technology provider, and hire a marketing agency to handle Execution, leading to limited, if any, communication between the three.”
army8 takes it one step further to Think Bigger, Build to Scale, and Execute More for its clients.
With over two decades of experience in online marketing and web and application development, Nate’s career is proof positive that this approach works. His luxury private jet charter company, launched in 1999, has won multiple awards including reaching #66 on Inc. ‘s 500 list of fastest-growing private companies in the US, the Dell Excellence in Customer Service Award, as well as Deloitte and Touche Rising Star and Fast 50 awards. For his efforts in combating click fraud, Nate has also been featured on the front page of the 2005 Wall Street Journal.
All of which is possible because he applied his extensive experience in digital optimization, web development, SEO, and online branding to his ventures. With army8, Nate takes his tried-and-tested approach to the market by offering business solutions that encourage clients to Think Bigger by crafting data-driven strategies based on customized platforms; to Build to Scale using free or low-cost, off-the-shelf and open-source CRM software in order to boost productivity and maximize profit opportunities; and to Execute More through brand development, web design, and digital marketing tactics based on analytics from the Strategy and Process phases.
From being an entrepreneur with a start-up, running a business going through growing pains, or handling companies with more sophisticated or specific project needs, Nate has done it all. Through army8, his firsthand experience lends itself to the manifold businesses that the consultancy handles, putting in the meticulous, intelligent work necessary for their success.
Think Bigger, Build to Scale, and Execute More today. Find out how Army8 can tailor-fit their expertise to your needs at army8.com, or send an email to firstname.lastname@example.org.
Webinars are valuable tools that your company can leverage to drive leads, engage with customers, and help reinforce your business as a thought leader. Webinars can be great sales enablement tools that provide your sales team with an actionable reason to reach out to their prospects. At Army8, we’re breaking down the best practices for creating and launching webinars that will enhance your company’s standing in your industry in four simple steps.
Step 1: Planning
When you choose a topic, make sure that it is broad enough to provide strategic information for people without sounding too much like a sales pitch. We recommend covering topics that are currently trending in your industry. Don’t feel too much pressure to be the leading expert in the subject, but you need to present reliable information to assist others.
From there, you’ll need to pick a headline. You’ll want something short, catchy, and to the point. Explain what a client will get out of your webinar with as few words as possible. Then, you can move on to developing the presentation. Start with actionable suggestions, so your audience can finish the webinar feeling like they can move forward and begin applying the information you gave them today.
Remember, it’s all about how you can help your clients and prospective clients, not about selling your product. That’s just a bonus. At the same time, try to avoid dry, information-laden presentations without any levity. You need to entertain too.
With that in mind, you’ll need to pick a platform for your webinar and set up email automation with calendar entries to ensure everyone knows when and where the webinar is being held.
Step 2: Pre-Launch
Before launching your webinar, you’ll need to take steps to advertise it as widely as possible. Use all of your marketing and sales channels to promote the landing page for the event. Utilize your email newsletter, social media posts, and paid ads through YouTube, Facebook, Instagram, and LinkedIn. Try contacting people you haven’t spoken to in a while and ask for their advice on the upcoming webinar, such as which topics they’d like you to focus on more.
You should also set up automated emails to send out reminders leading up to the event after someone has registered to attend to stay at the forefront of peoples’ minds.
Step 3: Launch
Don’t forget to record your event! Others may want to watch but are unable to attend when it’s first aired live. At the end of the presentation, remind everyone that you will be sending them the recording in a follow-up email. Finally, finish things off with a call-to-action like a free consultation to answer any questions they might have after the presentation with a link to your calendar where they can book an appointment and get started.
Step 4: Post Launch
Follow up and follow through. Make sure to follow up via LinkedIn or email with everyone who registered for your webinar to see if they have any follow-up questions and offer your calendar link. Send everyone the webinar video, too, thank them for their participation, and invite them to schedule some time with you. You can also post the video on your social media accounts, so people in other time zones or with outside commitments can still enjoy your content.
Webinars are actionable tools that, when used strategically, can provide great information to your clientele and help take your business to the next level.
Social media is the lifeline of most companies to their clients. The ability to connect with your audience personally can help a business rate its key performance indicators and dial into what people really want. One of the newest apps to join the social media greats is called Clubhouse, and believe us when we say that it has gone viral.
What is Clubhouse?
This free social networking app is audio-only, so no one has to deal with bad camera angles and looking up other people’s noses during a video chat. With Clubhouse, people are assigned to rooms where they can talk about a specific topic. The benefits of Clubhouse are significant: namely that people can respond off-the-cuff and the conversation can flow freely. You can learn a lot about someone or have a brilliant brainstorming session when everyone can freely and spontaneously speak their minds. The downside is that everyone is talking freely and, since it’s audio-only, there is no way to tell when someone else is about to speak.
Zoom calls are often lagging and annoying to some, but you can usually tell by a person’s facial expression or intake of breath when they’re about to start talking and avoid cutting them off. With Clubhouse, it is indeed every person for themselves, and the amount of crosstalk is significant.
How Does It Work?
Clubhouse works a bit differently than other social media apps because you need an invitation to join. The mystique of exclusivity is a powerful draw for businesses and customers alike. Currently, it is only available for iOS. In addition to the need for an invite, it can occasionally be a challenge to know who is speaking since you have to recognize their voice. There is definitely also a learning curve in not talking over other people.
Some of the popular rooms, or chats that lots of people attend, mainly consist of one or two people presenting on the topic at a time. Everyone else in the room mutes themselves so as not to provide any kind of distraction. It might sometimes feel more like listening to a podcast or an audiobook than participating in a conversation. Still, they usually open up the room to questions or other presenters when the initial presentation has finished. Moderators can speak freely at all times, but they can also call on people designated as audience members to speak. It is a very fluid conversational app that is gaining momentum for businesses all across the country.
What This New Platform Can Do For Your Business
Brainstorming can often be challenging when you can’t physically be face-to-face. Even then, some people might be intimidated to speak up about their ideas when they know that everyone will be looking at them. Clubhouse is an excellent way for companies to encourage employees to speak freely and participate in productive brainstorming sessions. There is no pressure to talk if you have nothing to contribute and no worry that people will give you a weird look if your idea falls flat. In fact, by the time someone realizes that their idea doesn’t fit, about five other people will be throwing out their ideas, and the conversation will continue.
Clubhouse may be the free form brainstorming avenue your business needs to generate your next big idea for new products, protocols, or implementation measures.
It is also a great way to network, introduce thought leaders from your space, and create more awareness for your brand.
Ready to get started on Clubhouse, get in touch with us today.
Did you know that 71% of customers who have had a positive experience with a brand on social media are likely to talk about the brand with their friends and family? It’s true: your social media strategy needs to be in top form if you want to see your company succeed. Social media isn’t just for teenagers anymore. Businesses everywhere use it to create awareness in their target market, increase engagement, and generate quality leads. So, how can you utilize the tools of social media to benefit your company?
When people recognize your brand, you know you are doing something right. Voluntary shoutouts on social media and having influencers share your posts are great ways to engage with your target audience and promote growth. The higher your brand recognition, the more credible you will appear to potential investors and partners. The best way to connect with your audience is to remind them that you’re only human, like them. Instead of seeming like a machine, you want your business to be relatable and trustworthy for the consumer.
Speaking of being relatable, Accenture found that 63% of global consumers want to support companies that stand for a purpose that reflects their own values and beliefs. One powerful way that leading companies build an emotional connection with their audience is by standing up for causes that are dear to them.
Key Performance Indicators
For Facebook, Twitter, and Instagram, your KPIs will revolve around awareness and advocacy. Awareness comprises how many people see your posts and how many have been exposed to your content. Advocacy dives a little deeper to see the number of people commenting, liking, or resharing your content. Clicks per post is a powerful method of measuring the number of times users have clicked on your link to see if your headline was effective.
Choose your pillar content, meaning a single valuable piece of content, like an informative blog post, a detailed infographic, or a YouTube video packed with great tips. Then break it down into smaller pieces, like taking 30-second clips from a longer video. Those are more accessible for people who might not have more time to spend watching the entire video. Those shareable clips are perfect for social media. While the snippets provide some information, they should mainly whet your audience’s appetite for the pillar content and link them back to it.
Facebook, Instagram, Twitter, LinkedIn
Each platform requires a slightly different approach, based on the consumers utilizing it. LinkedIn is the preferred social media website for businesses because it allows you instantly build targeted lists and grow your network by directly messaging and connecting with people. The highest performing type of content on LinkedIn is PDFs, although you can also share polls, articles, and customer content.
Facebook is the second most popular social media platform after LinkedIn and is one of the best places to share videos. In fact, social videos generate 12 times the shares than text and images combined.
As You Grow
Pulling back the curtain a little is a great way to humanize your brand and connect with a younger consumer base. They want to see the faces behind your products or services, not just some cold business brand. Investing your time in a solid social media strategy is sure to be an investment worthy of your time.
To say that the digital landscape changed dramatically in 2020 would be the understatement of the year. In fact, if we were to be extremely honest, it would be safe to say that digital is the way to go if you wish to scale and grow your business during these unprecedented times.
LinkedIn is not only a great way to boost your network and reputation as a thought leader but is also a good tool for lead generation especially for those in the B2B space. Not only are conversion rates higher and cost of lead essentially lower but there are also opportunities for both free and paid strategies.
Why It Works
LinkedIn Has The Users You Want and They’re Engaged
LinkedIn boasts of over 500 million total users with over half of them (260 million) actively using the platform every month. Out of its active 260 million users, 44% of them engage with the platform daily.
The platform’s own study shows that 80% of leads generated through social media come from LinkedIn. This is not surprising since half of its most active users are made up of key decision makers from various industries
LinkedIn Gives You More for Less
LinkedIn gives its users the opportunity to generate leads through free and paid strategies. However taking advantage of paid strategies still gives you a bigger return and while LinkedIn Sponsored Content have higher cost-per-click than Google Ads, they do have double the conversion rate.
LinkedIn’s target audiences are tailor-made for B2B Lead Generation
LinkedIn gives you the option to be as specific as you want by giving you many targeting options. What makes it different from other platforms is that LinkedIn is used primarily for workplace networking therefore increasing your chances of targeting the right audience.
Not only that, LinkedIn is just the natural choice for 94% of B2B Marketers giving you a greater advantage to correct with the right people in a more efficient way.
How to Make It Work For You
Check In Daily
Sometimes taking five minutes to log in daily makes the biggest difference. Five minutes of your day could mean accepting a new connection request or coming across content that will be useful for your day.
Engage, Engage, and Engage Some More
There are many ways to make your presence known on LinkedIn. One of which is joining significant groups where you can meet like minded individuals who are in the same industry.
Treat it the way you would any professional relationship you are trying to develop, in the world of social media, getting to know people on the platform can be done by liking their posts, sharing your (kind & polite) opinions on their posts, and even asking questions. These daily interactions often lead to a solid professional relationship that goes deeper in time.
Don’t Be Afraid to Share Your Thoughts
In the same light, do not be afraid to share your thoughts and updates on your own professional life. The great thing about LinkedIn is the fact that you can take control of your ‘professional narrative’ and through LinkedIn’s many tools that support content creation, you have the opportunity to be seen as a thought leader in your specific industry. Don’t forget to add your current clients as well since this is a good way for them to get to know you even when you’re not physically together or able to meet physically.
These are just some of the ways, for even more specific strategies, you can get in touch with your army8 team and we would be more than happy to help.
Take Advantage of Sales Navigator
LinkedIn’s Sales Navigator empowers sales representatives by providing them with ways to prospect key leads and accounts by giving them the ability to monitor activities and look for similar contacts to reach out to. Part of its membership option, LinkedIn’s Sales Navigator is a revolutionary way to reach out to new prospects and land
The Sales Navigator can help you gain targeted leads by allowing reps to focus on certain territories for their specific business. As an example, your targeting can be as specific as CEOs in the Financial Industry in the East Coast of the United States with a company size greater than 100 people. You can also filter through job title, function, or even school. Once you find the right prospects, you can also send them messages through InMail.
Optimize Your Profile
Lastly, your LinkedIn profile is not just a representation of your personal career but also a representation of your organization.
Optimize your profile through the following ways:
- Make sure people in your LinkedIn network immediately know where you work. Using your company logo also gives you stronger credibility when it comes to reaching out to other people. When using your personal LinkedIn Profile (and not the company’s LinkedIn), you can be creative and incorporate a visual of what you do and your logo.
- Whether it is a company profile or your personal LinkedIn profile, the headline is where you put information about your company (a short slogan about what you do), the location, and service related keywords.
- If you are a manager handling the company LinkedIn profile, increase your searchability by using specific keywords that are specific to your industry. The more relevant keywords you put, the higher the chances of you being found not just on LinkedIn but Google as well.
- Managers who are in charge of the company LinkedIn profile should encourage their team members to add their positions onto their personal profiles in order to not just provide credibility but also show the strength and size of your company.
Do you want to see how best to use LinkedIn to your advantage? Contact us today and we can help get you started.
(And why you need a team to support you)
There are many articles and resources that tell you about the wonderful things that come with being an entrepreneur, however, what most of these articles don’t tell you is the fact that being an entrepreneur is not without challenges. army8 was founded by seasoned entrepreneurs who have experienced it all and who are quick to share the realities of running and growing your business.
The Rolodex Cycle. Every entrepreneur begins their journey using their own network or “rolodex” however one’s rolodex can easily be exhausted as well as the rolodex of the next star sales person you hire. Exhausted rolodexes lead to hitting a wall simply because rolodexes are not enough to scale your business.
You can’t do it all. Entrepreneurs are known for doing it all at the beginning stages of their business. However, this no longer becomes possible once the business grows. In as much as the entrepreneur would like to be involved in everything from operations to marketing, doing so might hamper growth rather than support it.
Letting go isn’t easy. Despite the reality mentioned above, most entrepreneurs find it hard to let go and understandably so, they single handedly turned their vision into a reality but delegating tasks to people they trust is key to taking their business to greater heights.
Routines can get you stuck. Routine is great for getting things done on a daily basis but any entrepreneur would be the first to tell you that getting out of that routine is beneficial to growing the business and finding new opportunities. Finding the balance between ‘tending to the crops’ vs ‘ planting new seeds’ can be tricky because the days go by so fast. Your internal team can also get stuck in the same pattern and lose the creativity to think outside of the box.
But as much as these challenges can be overwhelming, there are solutions that can help you transform these challenges into opportunities. It often begins by asking for help, whether by seeking the help of a trusted mentor or hiring a consultant for a specific area of your business. Once these experts are on your side, they can help bring you and your business to the next level.
Consultants give you expert advice for specific areas. Smart entrepreneurs know that it’s not about knowing it all but hiring consultants who are well experienced in their fields. This not only saves you time but also gives you valuable advice in specific industries that is otherwise not easily available, consultants often come in with years of experience, all of which are valuable in business growth.
Expert consultants provide new perspectives, new trends, and help you to ultimately break through the proverbial wall. Consultants are always a step ahead when it comes to new trends, new perspectives, and new strategies that are beneficial to any entrepreneur who is wishing to scale their business. Consultants have resources that help you discover new opportunities for your company therefore allowing you to grow and scale.
If you want to see some real – world examples of what we’ve done for our clients, click here.