When it comes to wish fulfillment, there’s no such thing as one-size-fits-all – and this is especially true when it comes to finding a marketing agency that works with your business. What works exceptionally well for you may not work at all for someone else; after all, strategies, processes, and goals differ not only from one company to the next but from one project or campaign to another.
In this sense, hiring a big agency sounds like a great idea – streamlining your identity and messaging across platforms, sometimes even bolstering your brand reputation simply by being associated with theirs. It’s true that bigger agencies mean a bigger workforce and more resources at your disposal, but it also comes with an excessive amount of process roadblocks, drawing out what should be quick, actionable moments into days, if not weeks, of maneuvering.
Which just doesn’t cut it in the digital age, where every action has an instant effect – and this is exactly where boutique marketing agencies gain their appeal.
Boutique agencies build their names by focusing on their niche and being very, very good at it, fine-tuning their services to deliver optimal results for their clients. Big agencies, on the other hand, are often rooted in broadstroke strategies and routine in order to keep their bottom line. With digital being the name of the game (not to mention something that larger, therefore more traditional agencies still struggle with), a boutique agency may be better-suited to creating a customized plan that works for your business, optimized to achieve the goals you want.
Talent & Teamwork
One of the biggest disadvantages with working with a big agency is exactly that: their scale. Multiple teams also means multiple higher-ups that often police creativity and slow down your process. With boutique agencies built to work efficiently and effectively, their hiring process is more selective, resulting in small teams of top-tier talent that work exceptionally well together. In this aspect, a more tight-knit team is a blessing rather than a curse, streamlining your touchpoints to give you clear lines of communication.
In the ever-changing era of digital, working with a boutique agency works to an even higher advantage for a business, regardless of its size. Working with a specialized, albeit comparatively smaller, team of talented people doing what they do best means that they learn and adapt to change faster, adjusting to micro-changes and reacting quickly and accordingly to meet your KPIs. This flexibility and responsiveness leads to the seamless execution of an intelligently-plotted, personalized plan according to meticulously-made processes, guaranteeing favorable results and growth for your business.
Find out how Army8 can tailor-fit their expertise to your business today. Think Bigger, Build to Scale, and Execute More at army8.com, or send an email to firstname.lastname@example.org.