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How much should I budget for digital advertising?

This is one of the most common questions I get asked, especially when signing up a new client. Although I don’t have a clear cut and easy answer, I have put together a framework to help you determine an appropriate budget for your business: 1. Sustainability The number one rule of thumb is that you […]

Did I hire wrong or train wrong?

Early in my career as a business owner I would try to take the emotion out of the firing process and hold team members accountable to key performance metrics. I was able to separate myself emotionally from the process which allowed me to sleep at night. I would justify to myself that the business had […]