Entries by natemckelvey

What percentage of revenue should be spent on marketing?

This is one of the most common questions I get asked, especially when signing up a new client. Although I don’t have a clear cut and easy answer, I have put together a framework to help you determine an appropriate budget for your business:   1. Sustainability The number one rule of thumb is that […]

How to hire good employees and train them right?

Early in my career as a business owner I would try to take the emotion out of the firing process and hold team members accountable to key performance metrics. I was able to separate myself emotionally from the process which allowed me to sleep at night. I would justify to myself that the business had […]