At the core of everything she does, Carla Higham is a storyteller. After graduating with a bachelor’s degree in international marketing with a minor in advertising and public relations from the American City University, Carla entered the workforce as a Junior Marketing Manager for a clothing company. This led her to pursue an extensive career […]
(And why you need a team to support you) There are many articles and resources that tell you about the wonderful things that come with being an entrepreneur, however, what most of these articles don’t tell you is the fact that being an entrepreneur is not without challenges. army8 was founded by seasoned entrepreneurs who […]
Before you begin any marketing campaign you should first have a strategy and plan which will map out the specific tactics you will deploy with clear and measurable business goals attached to each. Make sure you have developed customer persona’s and your brand identity to craft your messaging, targeting and identify the best marketing channels. […]
Nearly all high growth companies look a certain way- they have the right people, process and reporting capabilities that make it run like a well-oiled, unstoppable machine. Most are either venture-backed or well-funded due to the human resources required to setup all of the processes and internal communication to technically piece together all of the […]
I’ve talked to so many business owners over the years who attempt to apply financial processes to their marketing programs and they almost all fail at some point. Have you ever said “if you can prove to me my marketing is profitable, I will increase the budget to whatever you need” put another way “If […]
If you are selling in a B2B market then you already know the challenges to finding new customers. Your prospects are getting barraged with cold-calls, emails and digital ads which makes it very difficult to stand out and get their time and attention. Most B2B marketers look for a hook to engage their audience, something […]
Planning on redesigning or building a new website? Most companies fail to plan properly which leads to delays and budget overruns. I’ve seen many companies over the years spend 6+ months in the development phase, mostly due to decision makers in the organization not having the same goals and objectives. One person from sales might […]
SEO (Search Engine Optimization) is sort of like studying for a test; there’s always more you can do to prepare, and you are never really sure you are done. There are three primary components to an SEO campaign: Technical – The way your site is developed can have an impact on how well Google indexes […]
Does every team member have clear KPI’s (Key Performance Indicators) to measure their success? Every member of your team should have a clear picture of what success looks like for their respective position and KPI’s will help you measure their progress towards your overall business goals. This will keep everyone on the team rowing in […]
KPI (Key Performance Indicators) should give you indications on how well your business is performing against a key business objective. Most businesses want to grow and will have a target growth rate such as 20% year over year and although sales and revenue are great KPI’s, there are many more you can use which will […]